SICOM/BURGER KING

SICOM SYSTEMS DIGITAL SIGNAGE SOLUTION FOR BURGER KING RESTAURANTS

Within SERMICRO Services for Digital Signage, we highlight the project for Burger King in partnership with Sicom Systems, the manufacturer. This is an international project with implementation and maintenance in many European countries: Austria, Germany, Bulgaria, Croatia, Czech Republic, Hungary, Luxembourg, Poland, Portugal, Switzerland and Spain. Also in some cities in Asia and Africa.

The project has involved the supplies and installations in more than 650 stores spread across three continents, with more than 3200 screens installed. For instance, in Spain we have worked in more than 280 locations, where the number of screens per locations ranges from 4 and 12.

These facilities are supported by a Multi Language Team in Madrid, and locally by means of our network of strategically selected partners.

This solution stands out for its ease, simplicity and speed in content management, allowing the deployment of new promotions in a large number of locations and in a very short time (from 1 to 680 restaurants in 15 minutes). This means that Burger King is able to manage more than 6000 contents in a year.

Also, since content management is done through the web, the control of them can be done from any place and using any device. The possibility of choosing a content type by time frames (breakfasts, lunches, snacks) is an additional advantage.